The Five M’s of Advertising:Then they can make the five major decisions, known as "the five Ms": Mission:What are the. The right personnel for the right position is a sure bet for organizational effectiveness and efficiency. The use of 5 M’s of Advertising is for the explanation of advertisement and identification of marketing elements. In small companies, advertising is handled by someone in the sales or marketing department, who works with an ad ageny. 2. KENILWORTH, NJ - The Kenilworth Historical Society will hold their annual holiday. Read more: 14 Types of Advertising. PPC is one of the costlier types of marketing strategies, but the return and conversion rate is worth the cost. A large company will often set up its own advertising department or else hire an ad agency to do the job of preparing advertising programmes. The purpose. Save up to 30% when you upgrade to an image pack Stock photos, 360° images, vectors and videosFive M’s of Advertising The organizations handle their advertising in different ways. The model itself can be used in a number of different ways. The 5Ms of advertising include Mission, Money, Media, Message and Measurement. Marketing managers always begin by looking at the target market and the potential of the product in that market before working out an advertising strategy, which is built upon the five key elements that make up the “5 M’s of Advertising. The Main Purpose of Advertising • To sell products or ideas by presenting its message so well that the customer. Step 4: Promotion: Pick the best method of promoting your product or service. 3. There are various levels of management. Verticals include Technology IT, Telecommunications, Spo. Craft an Irresistible Brand Identity. The Measurement of marketing activities which allows you to test your ideas and to continually improve what. From within the Microsoft Advertising interface, select the Import from Google Ads option. Expand horizons with our exclusive partnerships: Netflix, Ecosia, DuckDuckGo and Yahoo, and beyond on the open web. The Five Ms of Advertising The organizations handle their advertising in different ways. Here are the 5 Ps of marketing as originally conceived (the last one was subsequently added): Product: The design, niche,. The brand, brand name, and iconic cursive writing in white on red background can be seen all over the world. 1 Sales goals 1History of Radio Advertising. decision so a corporate identity should for a core element of your advertising strategy. The five Ms of advertising provide a framework by which you can create an advertising platform. Best fivem promotion freelance services online. 1. Over the years, I have been asked countless times by clients to recommend a good book that served as a “primer on online marketing. Mission: Advertising Objectives can be classified as to whether their aim is: • To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary. FIVE MS OF ADVERTISING 2. #what_is_advertising_lecture#Advertising#commercewithme#youtube#bcom#bba#educationcontent#viral#moreviews#commercebaba#commerceaddaMarcommate believes in working with brands and creating an everlasting impression on prospects. I have used Sagon-Phior on behalf of 13 of my clients. Green advertising has been defined in previous literature as “any ad that meets one or more of the following criteria: (1) explicitly or implicitly addresses the relationship between a product/service and the biophysical environment, (2) promotes a green lifestyle with or without highlighting a product/service, and (3) presents. Advertising Technique #9: Emotional Persuasion. Even as marketing has. Mission What are the company’s advertising objective? Example: Coca Cola’s “Share a Coke” Campaign The campaign rebranded the traditional coke logo, replacing “Coca-Cola” from one side of a bottle with the expression “Share a Coke with” followed by an individual’s. The different company has its own mission‚ and its own. measurement e. 1. MKG Advertsing. It is also a great place to hangout. have complete control over all facets of the marketing mix. . Nike uses this slogan on packaging, on clothing, and throughout its ad campaigns. All legal complaints about vag. mission c. Inform and persuade: What are the 5 M’s of advertising? 5 M’S Of Advertising: Mission, Money, Message, Media, Measurement. Out-of-home (OOH) advertising entails all ads that you encounter in the streets, shopping malls, airports, etc. After this session, prepared by our friend Peter Sumpton, you will know how to use the ‘5M’s model’ to smoothly perform an internal audit within your business. The selection of media and determining the media use. 10. Direct mail. Organizations/ Firms handle their advertising in different ways. Watch on. At the time of choosing a sign shop, you should know that which quality work they have provided in the past. 5. Leverage Microsoft’s new Bing and Edge, driven by the power of generative artificial intelligence (AI). In developing… The 5 M’s of advertising apply to Coca Cola in that the company uses key strategies that uses the 5 M’s of marketing. Collective advertising expenses are included in the "money" component of the "five M's" marketing. The stages in this process are Advertising, Email Marketing, Media Planning. Money 3. Identified sponsor: v. First, the firm must decide what the purpose of the advertisements will be. Download to read offline. y Mission:It states the objectives of the advertising. They pioneered combining AI and Big Data technology with strategy consulting and media campaigns. View the full answer5 M'S Of Advertising: Mission, Money, Message, Media, Measurement. Jon Hale. Ah, I see. Amazing Websites; Marketing Automation 5. Online video advertising rates have been falling 10-15 percent since 2011, and most social media ad content can be posted for almost nothing. According to 2017 Nielsen Catalina Solutions data, creative is the element of advertising that contributes the most to sales at 47%. What are 4 C's of marketing? 14. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools. Mission, Money, Message, Media, Measurement. 8%. The 5 Ps of marketing are – product, price, place, promotion, and people. Five M’s of Advertising mission money message media measurement The five M’s of advertising are described by Philip Kotler in his book Marketing Management, Eleventh Edition (Prentice Hall). to 5 p. Managing Mass Communications, Five M’s of Marketing, Advertising Anshuman Singh. Mission 2. Direct mail advertising is an effective way to reach your customers, with a range of print materials like brochures, catalogs, newsletters, and flyers sent directly through the. KENILWORTH, NJ - The Kenilworth Historical Society will hold their annual holiday celebration 'An Old-Fashioned Christmas' on Sunday, Dec. Mission: What is the objective of the campaign? What do you want to achieve? Message: What is the message you want to communicate to your target audience? Media: Which channels will you use to deliver the message? How will you reach your target audience? The 5 M’s of Advertising are nothing but the different important decisions which an organization has to take at the time of drafting the advertising campaign. ad nauseam. Here is a detailed discussion of these 5Ms of advertising with examples. Content Accuracy rating: 5 Marketing always is a bit subjective. The five M’s of advertising are (1) Mission (that is the basic objective or goal that any company wants to attain by its advertising campaign),. M&M marketing mix. Silas Walker swalker@herald-leader. Effective media strategy not only reaches the right audience but captures their attention through impactful ad experiences and tailored messaging. The Fishbone Diagram is the most common format for the use of the 6 Ms. Avoiding the marketing clichés and descriptive buzzwords, Five Guys relies on the old-fashioned word-of-mouth method. 5. Outdoor Advertising. It is possible to tailor an ad campaign in terms of the medium, the. In creating,. Native Advertising. Page 5. The five M's can all help a department understand how to develop brands, market toward a target market and build a strategy for future profits. It emphasizes introducing potential consumers to your brand. . media, and, finally, the evaluation of results. Broadcast, video and TV advertising. Encourage. The Five M's Of Marketing Success More From Forbes Nov 16, 2023,01:15pm EST 14 Ways Leaders Can Identify And Eliminate Nonessential Business Tasks Nov 16, 2023,10:30am EST The. Successful management means making optimal and responsible use of man, materials, machines, minutes and money for the advancement of mankind. 5 M's of Advertising Explained with Examples! - View On WordPress. Emotion. Advertising, Procter & Gamble’s Advertising History, 5 M’s of Marketing, Advertising Budget, Campaign, Advertising Time patterns, Effectiveness, Sales Promotion,…TV advertising costs are well-known to reach atmospheric heights, with 30-second Super Bowl ad pricing from $6 to $7 million in 2023. Schedule time each day or week to work on your marketing efforts. gg will be examined by us within the framework of the relevant laws and regulations, within 3 (three) days at the latest, after reaching us via our contact link, necessary actions will be taken. Money 2. It refers to the four key elements of a marketing strategy: product, price, place, and promotion. Retail and Hospitality Hub interviewed Jason Lee, Senior Director of Global Logistics at Five Guys and he shared that the chain depends on providing the best. Every type of media has different package for advertisement for example newspaper have so many packages for advertisement and TV channels also have different budget packages according to time. Focus on quality over frequency (always) Email marketing can be a powerful tool for digital communication, but that doesn’t mean that ramping up your email frequency will. Materials. Which is the fourth m in the five Ms of advertising Mcq? 4. From product development to positioning in the marketplace,. ASP - 6. com. Mission 2. 71% to 23% in 6 months, and 42% in 1997. Relationship Trial, Awareness, and the Exposure Function 4. The annual figure was forecast to. ’ It consists of:FIVE M’s OF ADVERTISING - Mr. Unlike intent-based, mostly keyword-centered search engine. Logos. They are used to help identify the possible root causes of a problem. basic objective or goal that any. Organizations/ Firms handle their advertising in different ways. The essential thing to keep in mind is that you must diversify your emails with non-commercial material like guides, how-to short articles, infographics and also video clips. AJRM Volume 2, Issue 1 (February, 2013) ISSN: 2277‐6621 A Peer Reviewed International Journal of Asian Research Consortium AJRM: ASIAN JOURNAL OF RESEARCH IN MARKETING AN EMPIRICAL STUDY ON THE IMPACT OF 5 M’S OF ADVERTISING IN CONSUMER PURCHASE DECISION WITH REFERENCE TO PEPSI PRODUCTS. Introduction to Advertising (15 Lec. credibility, makes you believe something. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster. Markets Groups of potential customers who share a common interest, need, or desire; who can use the offered good or service to some advantage; and who can afford or are willing to pay the purchase price. We campaign, direct of their the people know that here’s a. Let’s take a deep dive into their importance for your brand. THE 5 M'S OF MARKETING is a trademark owned by Adams & Knight Advertising, Inc. In. 6. 0 Mass Communication 22-25 15. What are the 5 M’s of Advertising? 5 m’s of advertising stand for Mission, Money, Message, Media, and Measurement. 5 Measurement 2 5 M’s Of Advertising Example Every organizations or marketing communication firm handle their advertising in different ways. management b. One of the best platforms to advertise your FiveM server . The Five M’s Of Advertising The organizations handle their advertising in different ways. Marketing Communication Introduction . This is a completely editable PowerPoint presentation and is available for immediate download. 7 Ethical Marketing; Chapter Summary; Key TermsADVERTISING IN CONTEMPORARY SOCIETY 5 M’S OF ADVERTISEMENT ADVERTISEMENT – MISSION - MESSAGE - MEDIA - MONEY - MEASURE ADVERTISMENT IN INDIAN ECONOMY. There are five specific factors to be considered when setting the Advertising budget. ”. As we all know, marketing is a business process that aims to satisfy the consumer needs and wants through goods and services. In small companies, advertising is handled by someone in the sales or marketing department, who works with an ad agency. An advertising campaign relies on timely offers, creative positioning, and catch. In line with the five A's, two metrics are valuable to measure: purchase action ratio (PAR) and brand advocacy ratio (BAR). 4 Public Relation/Government Lobbying 25 15. MONEY: Stage in PLC: New products typically receive large FIVE Ms OF ADVERTISING. control all facets of a product’s distribution. Often we see & hear advertisements but what it actually is? Advertising refers to marketing communication i. The organizations handle their advertising in different ways. This could include direct mail that uses your name in marketing materials or grocery stores that offer you coupons for items you regularly purchase. i0ity: brands in the commodity class 6e#ample cigarettes, beer, soft drinks7 re,uire heavy advertising to establish a different image. Social media ads:Social media advertisements can be effective depending on the products and it's relevance to the media. Click the Edit link to modify or delete it, or start a new post. These 5M’s of advertising which helps in Major Decisions are: Mission Money Message Media Measurement 1. Measurement. . Five Ms The elements of the media mix that include markets, money, media, mechanics, and methodology. 10. Kotler's Five M's of Advertising Source publication +30 Green Media: Exploring Green Media Selection and its Impact on Communication Effectiveness Thesis Full-text available Feb 2013 Claudia A. company wants to attain by its. The 5 M’s framework is an essential guide that helps advertisers navigate the complexities of advertising and develop successful campaigns that achieve their objectives. Podcast episode 007: 5 Principles for Communicating Strategically (interview with Fred Garcia, author of The Power of Communication) Video: Plan Effective Leadership Communication with the Target Outcome Scope. While a bachelor’s degree in marketing often introduces students to several fundamental topics about market research, social media strategy, and effective. January 15, 2023 Robby. Businesses use commercials to reach a wide audience with their. This diagram of the five M’s of advertising has a relationship with the research topic, as advertising has to . Marketing Advertising Definition of advertising • Any paid form of non personal presentation and promotion of ideas, goods and services through mass media s. 4. Special Studies in Marketing. Airbnb has successfully utilized this tactic by sponsoring content on the New York Times, providing articles that blend seamlessly into the rest of the editorial content. The 4Cs, or the four pillars of the marketing mix, are a modern twist on the traditional 4 P’s. After that, make the five major decisions in developing. There was a rapid increase in consumption of milk across all age groups. Brand Mnemonics can be a very useful tool in creating effective brand reminders. 2 The Marketing Mix and the 4Ps of Marketing; 1. The five Ms The 5 M’s are: 1. Advertising is an important part of all business marketing. The decision making in advertising is a five-step process. According to the Analysis of Variance . According to the Association of National Advertisers (ANA), it involves various methods to tell the brand story. The five M’s are: Money: What is your sales goal, and how much are you going to invest in marketing?communications material, not just a by their logo or slogan and this is due to successful. 3 Message 1. Whether you’re considering running ads on Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, or Snapchat, social media advertising allows you to reach out to and connect with new people who may benefit from your product or services. 12. The 5 M’s of advertising are advertising components that can assist to demonstrate the value of advertising, such as how an advertisement works and what limitations or extensions it may have. 5 M Of Advertising. A business firm or enterprise requires money in the form of fixed capital and working. Related: 21 Effective Advertising Words. 3 Factors Comprising and Affecting the Marketing Environment; 1. Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Mission is associated with advertising objectives; Money talks about Advertising Budget; Message refers to the advertising message The 5 M’s in marketing stand for mission, message, media, money and measurement. Out-of-home advertising can be quite expensive, so be sure it fits with your advertising budget. 5ms maketing. . E/ BBA/ SACAS UNIT I Advertising: Advertising, objectives, task and process, market segmentation and target audience – Message and copy development. Prof. Reach x Frequency = GRPs 5. Direct Mail Advertising. 6 Customer Relationship Management (CRM) 1. 0 The Five M’s of Advertisement {Saha, S. B2B & B2C focus. Geriatrics providers focus on 5 key areas, known as the Geriatric 5Ms. Money. The Various types of Advertising appeals are Brand appeal, Sex appeal, Adventure Appeal, Bandwagon Appeal, Fear Appeal, Humorous Appeals, Rational Appeal, Less than perfect appeal, Gender Appeal, Music Appeal , Emotional Appeal, Plain Appeal, Social Appeal, Snob. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools. 10 reasons why advertising is important. Every type of media has different package for advertisement for example newspaper have so many packages for advertisement and TV channels also have different budget packages according to time. Any of the following can serve as an example of a mission: Money. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising decision-making is a five-step. The five M’s of advertising are described by Philip Kotler in his book Marketing Management, Eleventh Edition (Prentice Hall). And one of the main reasons for the widespread usage of PPC advertising is how much it’s promoted by Google, Bing, and Yahoo. analysis aspects like objective behind advertising (Mission), company’s earmarked. markets, money, media, mechanics, and methodology. Mission: What is the objective of the campaign? What do you want to. of advertising and its functions along with strategies for setting advertising objectives with a special focus on DAGMAR approach and five M’s of advertising program. 45) and magazine advertising (M =5. Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. This may involve factors such as the length of the commercials or the brands they promote. marketing: [noun] the act or process of selling or purchasing in a market. The expense for this 10-minute radio ad was $50. Paid form: ii. But this is far from average—you can run TV commercials for as little as $1,000 a month locally or around $200,000 nationally. Through this strategic marketing method, companies can effectively reach an incredibly specific market through direct mailers and other. The Five M’s of Advertising 22 15. Concept testing – how well the concept of the advertisement is. Its objective is to encourage sales of the advertiser’s products and to create in the mind of people, individually or collectively, an impression in favour of the advertiser’s interest. The following are the advertising campaign’s goals (in order of delivery), each with a different objective- awareness, knowledge, liking, preference, conviction: and purchase. Introduction 5 M’s of advertising includes Mission, Money, Message, Media, and Measurement. The right personnel for the right position is a sure bet for organizational effectiveness and efficiency. About 250 Digital. This is a eight stage process. Advertisers should set clear objectives as to. This consistently helps with recognition. This M deals with deciding on the Advertising Budget The advertising budget can be allocated based on: Departments or product groups The calendar Media used Specific geographic market areas There are five specific factors to be considered when setting the Advertising budget. Post a Question. 5 M’s of Advertising; Advertising Message; Advertising Slogans; Dagmar Approach; Share Of Voice; Advertising Theory; Hierarchy of Effects; Module 3: Crafting Successful. In developing an advertising program, always start with identifying the target market and the buyers motives. Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing. advertising campaign. 2. 432 days ago . Advertising campaign Instructions: Taking into consideration the 5 M's of advertising, develop an advertising campaign for a product as your final project. Student handout for an English as a Foreign Language (EFL) Lesson. 5 M’S of Advertising are: Mission, Money, Message, Media, Measurement. Typically the aim of advertising is to influence consumption behavior with respect to commercial products or services, but the purpose of advertising may also be educational, political or ideological. 16. In the marketing mix analysis, we will see the four basic pillars that every company needs to build: Product - Place - Price - Promotion. What are the 5 marketing. And for a good reason: he dedicated his life to numerous marketing generations as a professor and author. Outsource your fivem promotion project and get it quickly done and delivered remotely online. 36. Syllabus. doc / . Generic product: A version of the product containing only those attributes or characteristics absolutely necessary for it to function. The Selling Concept. A technique of creating and distributing valuable , relevant and consistent content to attract and acquire a clearly defined audience —with the objective of driving profitable customer action. The first television commercial aired in the U. They are: mission, money, message, media and measurement. It needs a mix of innovation and the know-how of existing marketing trends. . Marketing Communication Expenditures 7. Then they make the five major decisions in developing an advertising program, called the five M’s of Advertising, viz. These are popularly known as the 5 m's of advertising. Advertising is an important part of trade and commerce for multiple reasons, including:. Thread starter manasi; Start date May 17, 2008; Tags advertising Status Not open for further replies. 40223290 Advertisement Appeal. What is the YY network? Y network: Here A is the main person who communicates or transfers our information with B, C, and D. The visual merchandising can be defined as the art of displaying goods and services in a store and decorate stores to grab the attention of customers and to lure them into spending their money in the store. Subsequently, Is liquor advertising allowed on social media? Yes, there. M oney. This diagram of the five M’s of advertising has a relationship with the research topic, as advertising has to . Five M's. 5. budget (Money), content of communication through advertising (Message), advertising. 5 Ms of Advertising The 5 M’s of advertising are as follows: Mission Money Message Media Measurement Mission: Advertising Objectives can be classified as to whether their aim is: To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand. But today government. 0 Mass Communication 22-25 15. The 5 M’s in marketing stand for mission, message, media, money and measurement. November 25, 2023 4:32 PM. Humanpower. 0 is simple—Marketing can communicate the quality and functionality of goods. Measurement. media, Hospitals are engaged in intense competition to fill their maternity beds. vinit agarwal. +rodu/t su. These categories offer prompts for conducting a detailed analysis of a problem and form the backbone of what is known as the 5M approach. As a result, marketing campaigns must be designed around customer value. The Five M’s of Advertising • Mission • Money • Message • Media • Measurement 19. Market research analysts in the top ten percent earned more than $121,720. Advertising is an important promotional tool for any marketing campaign. It is called ‘Five M's of Advertising. 9. MESSAGE 4. Reminder Advertising. This week is a solo episode where I, Billy Sticker, break down the fundamentals and share with you the 5 M’s of Marketing. The firm has total assets of $2. 4. First, the firm must decide what the purpose of the advertisements will be. Sumit Agarwal. 4. Reach new customers. This ad campaign had a 10-minute discussion about the virtues of carrying on with a happy life at the Hawthorne Court Apartments in Jackson Heights, Queens. They serve different purposes. ft/, ~var:scripthook; Regular expressions -. Direct mail is a type of print advertising that sends advertisements to customers through the mail. Top level takes all major and crucial decisions and frames. 2 Sales Promotion & Budget 24 16 15. Keep reading to learn more about TV advertising costs, from the. poptani New member. What are the 5 M’s of Advertising?. Distribution channel:-It is the set of interdependent organizations involved in the process of making a product or service available for use or. docx), PDF File (. Recently added to these 4 P’s are. The five M's are basically the different important decisions that are to be taken while designing the. MKG Advertsing. 3. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. they show how the advertised brand can help resolve a problem. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or. Video: How to Use the 1-3-3 Message Map to Make an Impact. Building a strong brand identity is essential for capturing players’ attention. Classification of Advertising ObjectivesInformative Advertising. It emphasizes introducing potential consumers to your brand. 4K views• 19 slides. Reactions: pramod86. It involves the development of messages that present products, services, ideas, and brands to the world. The five M's of advertising are as follows: Mission. Here are the seven marketing functions, along with their benefits for marketing professionals: 1. Page 3. After that, they can make the ±ve important decisions known as the Five Ms of Marketing. . The ad was shown for over 10 year. 3K views • 86 slides Managing Mass Communications, Five M’s of Marketing, Advertising Anshuman SinghThe world's largest fivem & ragemp & gta 5 development community. 5 Determining Consumer Needs and Wants; 1. Here are the 5 Ps of marketing as originally conceived (the last one was subsequently added): Product: The design, niche, and functionality of the offering. moral value, marketing, and. Money 3. 5 Corporate Social Responsibility 25 15 16. Doing extensive research in this regard should be prioritized – no matter what industry you operate in or what type of product you sell. 6. It is a great community with great staff and owners and players looking for new servers. Here’s how to do it: Define Your Server’s Narrative: Create a captivating story or concept for your server that sets it apart from the rest. The 5 M's of marketing is a Trademark by Adams & Knight Advertising, Inc. Humanpower. Download to read offline. Humor humor can be used as the basis for an advertising appeal. Still the largest selling sunflower oil brand holds 15% of branded oil market. Milk took a backseat when compared to soft drinks when it came to teenagers. Emotions rise and fall with every Kentucky-Louisville football meeting for the Governor’s Cup. doc / . Mission 2. This includes billboard ads, digital signage, transit ads (i. PowerPoint presentation slides. This happens through market research, analysis, and understanding your ideal. by Kaufman Global. Id: 1531414060} The following Five M of advertising is for a new product launch proposal of Unilever in Bangladesh which is of an ice cream brand “Ben. Measurement 5. Here are 21 catchy adverising slogan examples that are so memorable we couldn’t forget them if we tried. The Measurement of marketing activities which allows you to test your ideas and to continually improve what. This can include anything from billboards on highways to posters in bus shelters or sports stadium advertising. In small companies, advertising is handled by someone in the sales or marketing department, who works with an ad agency. THE 5 Ms OF ADVERTISING WITH RESPECT TO THE DOODH DOODH CAMPAIGN MISSION: A survey among 1,00,000 households in 1995 showed that there was a decrease inthe direct consumption of milk because of the following reasons: 1. Examples of the 5 M’s of advertising. The 7 marketing functions. Venture-Plan-Template. These are known as the 4 P’s, and together they form the “marketing mix,” a concept that has been in existence for decades. Expand horizons with our exclusive partnerships: Netflix, Ecosia, DuckDuckGo and Yahoo, and beyond on the open web. Once you have a good understanding of the Five M’s, you can start to develop specific marketing campaigns that will reach your target market and achieve your desired results. Direct mail advertising. 0 Mass Communication 22-25 15. Creative Side and Message Strategy. The 5 M's of Management Analysis is an essay that explores the five key areas of management: marketing, money, machines, materials, and manpower. Gul(2016), "The key strategies of the Coca-Cola Company. .